Bin 707 Cabernet Sauvignon | First vintage 1964
Penfolds landmark Cabernet is inspired by the iconic jet that took it to the world. The rich and powerful Bin 707, our first commercial release of a single cabernet-based wine, is linked to Max Schubert’s dream of making a great Australian red wine that could last at least 20 years.
During the ‘50s and early ‘60s, Cabernet Sauvignon was primarily used for blending, but Schubert’s breakthrough with the varietal as a stand-alone wine came in 1964 with an inaugural vintage.
The wine’s name was later coined by Rowan Waddy, a former Qantas employee and Penfolds Sales and Marketing Manager, reflecting his passion for aviation. Fittingly, much of the first vintage was sold to Qantas and served to First Class passengers.
Today it is our flagship Cabernet Sauvignon, released only in exceptional vintages.
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